Who We Are

Initial State is a data platform for the Internet of Things (IoT). We make it easy for anyone, from novice to enterprise, to connect sensors to the Internet, send data from those sensors to a cloud where that data can be accessed anytime, and instantly turn that data into something awesome - interactive real-time dashboards, charts, statistics, notifications, webhooks, etc. We are focused on creating a fantastic experience from the instant data is created until the moment data is consumed.

Founded in 2012 and based in Nashville, TN, Initial State is an investor-backed startup. You can read what the press has to say about us here.

What We Built That Was Hard

Our technology stack was developed to deliver a consistent, secure, and fantastic experience for our users at large scale. RESTful APIs (accessed over HTTPS/TLS) provide a simple means for users to send and retrieve data to and from our high-performance, high-reliability back-end service (i.e. database, data store) in real-time. Our back-end service is both cost and performance optimized for IoT event data (data with a timestamp) and automatically scales to handle huge bursts in either data ingestion or consumption around the planet.

A set of interactive, real-time data visualizations were built from the ground-up to provide a unique and powerful way to visualize data. Each visualization is accessible via a modern web browser. When paired with our high-performance back-end, users can stream data from their devices and have a near instant transformation of that data into dashboards, waveforms, charts, etc. Our solution can be easily embedded into other websites.

A Few Fun Things We Created

We have an entire page dedicated to some of the fun, quirky, and semi-useful things that we created on the side (e.g. videos, slideshares, tools). This page is just a small reminder that we don't take ourselves too seriously.

Our Team

  • Jamie looking confident in front of a brick wall Jamie Bailey CEO / Founder
  • David casually smiling David Sulpy CTO / Founder
  • Raymond enjoying life Raymond Jacobs Dir of Biz Dev / Founder
  • Adam daydreaming about something pleasant Adam Reeves Front-End Dev Lead
  • Rachel-Chloe in warm lighting Rachel-Chloe Gibbs User Specialist
  • Jeff looking annoyed at having his picture taken Jeff Loucks Content Marketing
  • Broc standing in front of a radioactive blue orb Broc Borntrager UI Design Lead
  • Vanessa happy and slightly rotated clockwise Vanessa Magalong Software Dev
  • Lauren with a smile Lauren Capozella Regional Sales Manager
  • Kaylee's head in front of a big white wall Kaylee Cummings Back-End Dev
  • Could this be you? You? We Are Hiring!

Our Story

  1. The Team Grows

    Lauren Capozella joined the team as Regional Sales Manager in Austin, TX. Kaylee Cummings joined the team as a back-end software developer.

    Lauren with a smile Kaylee's head in front of a big white wall
  2. A screenshot of the a triggered text message

    Unlimited Triggers

    Initial State releases another industry first with unlimited SMS and email Triggers for Pro users.

  3. An animation of smaller tile sizing

    Too Many Updates

    The frequency of new feature releases increase so much that they get their own dedicated page - new features.

  4. Initial State Tile Configuration

    Tile Configuration

    Initial State releases advanced tile configuration for customizing your Tiles dashboard.

  5. A screenshot of a white-labeled platform


    Initial State offers a white-label version of its platform for small businesses and enterprise. Your domain, your colors, your logo, our platform.

  6. A screenshot of the a triggered text message

    Trigger Fired

    Initial State opens a private alpha for real-time SMS and email data Triggers.

  7. Initial State Visualization Embeds

    Embed Enabled

    Initial State releases iframe embed support for all of its visualizations.

  8. Mobile version of Tiles

    A Mobile World

    Initial State releases a mobile version of its web app.

  9. Official Launch

    Initial State officially launches with a big industry first: unlimited data streaming and unlimited data retention from an unlimited number of devices for $5/month per user.

  10. A visual of Broc to support this statement

    The UI Designer

    Broc Borntrager joins the team to lead the UI design efforts.

  11. A visual of Jeff to support this statement

    The Educator

    Jeff Loucks joins the team to lead the Initial State Academy, focused on user education.

  12. A screenshot of emoji in the Tiles app

    🍻 Emoji Support

    Initial State releases emoji support, becoming the first IoT data company to support emojis throughout all of its visualizations.

  13. A screenshot of the Tiles app

    Tiles Released

    Initial State releases Tiles, a real-time dashboard built for Internet of Things data.

  14. Public Beta

    Initial State comes out of private Beta with an industry first $1 per 1 million streams per month price point.

  15. The Seed Round Closes

    Initial State closes out its seed round, raising a total of $1M.

  16. The Internet of Things Focus

    Initial State opened up its data streaming API to Beta users. The release of the streaming service started Initial State's transition to an Internet of Things company.

  17. A visual of Rachel-Chloe to support this statement

    The User Specialist

    Rachel-Chloe Gibbs joined the team to lead customer support and development.

  18. Adding a file and opting to upload it before viewing the file contents


    Initial State released two new features - Unplugged and Instant View allowing users to instantly transform their log files without their data ever leaving their laptops.

  19. Adding a file and verifying the data before uploading

    Beta Begins

    Initial State opened its log visualization-as-a-service platform to its first invited beta users.

  20. The Team Grows

    Adam Reeves joined the team to lead all front-end software development work. Vanessa Magalong joined the team as the software testing lead.

    Adam's face is in a circle Vanessa's turn to have a face in a circle now
  21. The Seed Round

    Initial State raised its first round of funding, a $570k seed round led by Jeff Jacobs and a syndicate of angel investors including InCrowd Capital.

  22. The Sales Guru

    Raymond Jacobs joined the team as a co-founder to lead up all revenue generation efforts.

    Raymond's face is in a circle too
  23. The Back-End Architect

    David Sulpy joined the team as a co-founder to architect an unmeltable back-end software architecture and lead the software team.

    David's face is in a circle
  24. The Epiphany And The Pivot

    The realization that the future of debug was in the cloud prompted a business pivot. Work on building a log visualization-as-a-service platform began.

  25. A Startup Incubator Graduate

    Initial State graduated from the Nashville Entrepreneur Center's Fall Startup Accelerator class as a company with a technology stack searching for the right market to go after.

  26. Watch the moment Initial State legally spun-out from Lexmark

    Initial State Is Born

    Thanks in large part to Paul Rooke, Initial State became the first ever technology spin-out from Lexmark with the goal of bringing the next generation of test & debug tools to market.

  27. ASELA demo

    The Project Blows Away Expectations

    By 2011, ASELA had spread to over a dozen Lexmark products with over 150 users. The surprising success caught the attention of Lexmark's CEO, Paul Rooke.

  28. The Idea Comes To Life

    After months of development ASELA was integrated into its first project — a Lexmark inkjet printer.

    Screenshot of a waveforms
    The first ever ASELA capture
  29. It started with an idea

    The idea was to build a tool that would reduce product development time and save a lot of $$$. The Lexmark internal project was codenamed ASELA.

    Two presentation slides
    Two of the shockingly ugly slides used by Jamie to pitch the idea to management